What are the potential career paths in graphic design?
There are very few fields as diverse as graphic design, with opportunities ranging from web design to film production. There is no limit to what you can make of your skills in the field of graphic design, and that is why this field is so attractive. Graphic designers are in great demand because their skill sets can be applied to many different fields. Because the job market for graphic designers is so competitive, it’s important for them to keep up with the latest trends and technological advancements in order to remain employable.
One essential aspect of a career as a graphic designer is being able to operate within a team, which has many collaborative pieces that must be pieced together until they come together as one cohesive whole. Another important aspect of the career is being able to produce material that is visually appealing yet conveys a message, and the graphic designer must have an eye for what works. Both of these are essential parts of a career as a graphic designer, and there are many more opportunities available in this field than you may think.
Responsibilities of a Graphic Designer
· Graphic designers are responsible for the layout of media, from newspapers to websites to magazines. The most common types of graphic design jobs are for print and the web, although most will work in a combination of all three. Some graphic designers freelance on their own or collect team members until they have the skills and resources they need to complete a project.
· Freelance designers get to choose their hours and work at their own pace, which may be more satisfying than having an employer who sets a schedule. Graphic design jobs can include not only the artwork but also photography, research, writing, and more depending on the needs of the project at hand. This gives the designer a lot of freedom to work on a variety of different tasks.
· Graphic designers are often responsible for the layout of magazines, websites, newspapers, and more, and sometimes they are even called in to help with the actual text. This is because they’re experienced in creating layouts with a purpose and in creating material that will appeal to the reader. Learn about the fundamental principles of graphic design.
· It’s important for graphic designers to understand their audience, which can involve market research or other methods. Graphic designers will typically be hired by either an individual or a team, and they may be given a brief to work around when designing.
The potential career paths after a graphic design degree are the following:
Print Designer
Print design is a profession that deals primarily with designing or producing printed images or graphics. These designers create the images and graphics used on books, magazine pages, brochures, flyers, advertising posters, and product packaging. They are responsible for ensuring that their work is consistent with the client's marketing strategy and objectives.
Print designers often need to come up with visual concepts in response to specific client briefs; developing ideas to push products, services, or messages. The designer takes all the text for a piece of communication (such as an advert) and makes decisions about what typeface it should be set in, how much text there should be on each page, whether photos should have captions associated with them etc.
Package designer
A package designer is someone responsible for creating the visual appearance and design of a product or product packaging. The main responsibility of a package designer is to ensure that their designs are technically feasible, aesthetically appealing, and represent what the client wants whilst taking into account their budget.
A package designer has many duties to complete his/her job successfully, the most important task is to fit envelopes; tapes, and labels; then attach them onto cartons or box tops.
Logo Designer
A logo designer is a person who creates logos (or symbols) for a business, company, or product. They are responsible for creating brand-new ideas that are unique and can be used by the business to identify them as belonging to the company. Once the logo is created it then needs to be approved by the creative directors, and then marketing experts before being put on its own in a brochure or product packaging.
The logo designer works closely with the marketing team to ensure all design concepts meet its goals.
Web Designer
A web designer is someone responsible for designing websites and software. A web designer works closely with the marketing team, so he/she should be aware of the company's message and goals. The ideal candidate will have a very creative mind, a good understanding of marketing concepts, and an eye for detail. Their job is to design user-friendliness, meaning they must make sure that the website/software is simple enough for everyone to use, but make it look attractive at the same time.
Signage Designer
A signage designer is a person who builds and designs signage for a business. The purpose of these signs is to attract the attention of customers to products or services, so it has to be eye-catching and appealing. Also, the sign itself must be clear, concise, and direct, so the message gets across easily.
The job description of an outdoor sign designer can vary from designing logos, to building interiors, or exterior wall signs. They are responsible for promoting their company through visual advertising techniques that convey information to consumers about what the business offers.
Social Media Designer
Social media is a form of online communication where social networking websites help users to share information and content as well as media.These designers are concerned with creating an environment for brand building, community building, advertising, and promotion strategies. This enables the business to be identified by its target audience through various mediums such as blogs, Facebook pages, and Twitter accounts.
Another important aspect that this type of designer must be attentive to is the re-designing of a campaign after it has not been successful. It is crucial that the designer can assess message effectiveness and delivers on time or before the deadline; having enough time to get it right.
Social media designers must have the ability to understand social media trends and how they fit within campaigns; being able to communicate effectively with staff and management is also one of the major qualities needed for this job.
Their role can vary depending on their specialization, but most commonly a social media designer would be responsible for creating graphical layouts, writing code, creating and editing marketing material such as infographics, etc.
Final Note
Graphic designers are in huge demand. If you want to become a talented professional then choose the right path. Enroll your name in a trusted graphic designing institute. Many reputed institutes are providing graphic designing courses in Kolkata.
